Overview
A premium outdoor and camping equipment brand partnered with ChillyChoo to rebuild its ecommerce platform, connect it to real-time ERP data, and layer in data-driven paid media, SEO, and lifecycle email.
With a broad SKU mix and growing demand across flagship product ranges, the goal was to keep stock, pricing, and orders accurate at scale – while winning high-intent search and social demand, and turning first-time buyers into repeat customers.
Problem
The storefront had no real-time stock sync with back-office systems, no reliable attribution for paid media spend, and no automated way to bring customers back after their first purchase.
The solution included:
- Stock and pricing updated manually, with no real-time sync
- No reliable way to track which campaigns were actually driving sales
- No automated follow-up after a customer's first purchase
increase in online sales, year-on-year
The lack of connected systems limited the brand’s ability to scale confidently or measure what was actually working.
Approach
We built a fast, conversion-first ecommerce site with real-time ERP sync, launched data-driven paid search and social campaigns, and layered in SEO and lifecycle email automation.
The solution included:
- Real-time ERP sync for stock, pricing, and orders
- Paid search and social campaigns with clear attribution
- Automated lifecycle email - welcome, cart recovery, and win-back flows
This gave the brand a fully connected system – website, stock, marketing, and retention working together, not in silos.
Outcome
Online sales grew significantly as real-time stock accuracy, expanded search and social demand capture, and automated retention flows started working together.
Manual data entry was eliminated, demand capture broadened across search and social, and automated email began driving recovered revenue and repeat orders – resulting in a stronger, more measurable growth engine.
The results were real and measurable:
with manual data entry eliminated through real-time ERP sync
+
increase in online sales (YoY)
With manual stock and order work eliminated, the team was able to shift focus to higher-value work – like campaign strategy and customer experience – enabling faster decisions, better demand capture, and a smoother experience for customers.
Before vs After
The Difference Connected Systems Make
Disconnected Systems
- Manual stock and pricing updates
- No attribution on paid media spend
- No automated post-purchase follow-up
- Growth capped by manual processes
Connected Ecommerce
- Real-time ERP sync, zero manual entry
- Paid search and social, fully attributed
- Automated lifecycle email driving repeat orders
- 109% increase in online sales (YoY)