What's included
Return on
ad spend
What's included
The problem with
"set and forget" ad accounts
Most businesses launch a campaign, get an early result, and then leave it running unchanged for months. Budgets get wasted on underperforming keywords and audiences, and nobody notices until conversions quietly dry up.
We treat every campaign as an ongoing discipline, not a one-time setup. Every account is structured, tracked, and reviewed regularly – so performance is managed, not left to chance.
Deliverables
What's included
Strategy
Understanding your goals and audience before we spend a rand.
- Audience & keyword research
- Success metrics defined upfront
- Channel & budget planning
Build
Campaigns set up properly, from day one.
- Search, social & Performance Max setup
- Tracking & conversion setup (GA4, UTMs, pixels)
- Creative and ad copy testing
Launch
Campaigns go live, fully managed by us.
- Final QA on tracking and targeting
- Go-live monitoring
- Early performance checks
Support
Ongoing optimization, not set-and-forget.
- Weekly performance monitoring
- Budget and bid adjustments
- Creative refresh & iteration
How we work
A process built around your goals, not a playbook
Full transparency at every step – the data, the benchmarks, and the plan, always. Here’s how we take you from audit to impact.
Discovery & Goals
A short call to understand your systems, your goals, and where you want to grow.
Deep Dive & Audit
We audit your campaigns, targeting, and tracking against real industry benchmarks – so you know exactly where you stand, and what “good” actually looks like.
Prioritize & Plan
We use weighted scoring to zero in on what matters most, then walk you through our findings and co-create a plan that fits your budget and timeline, no cookie-cutter strategies.
Execute & Optimize
We deliver end-to-end across every service you need, then keep optimizing – monitoring results, running experiments, and tuning performance so your systems stay fast, secure, and up to date.
Campaign examples
See what's possible
Real campaigns we’ve built for businesses like yours
High-Intent Keyword Campaigns
- Every click tied to a keyword that converts.
Retargeting & Lookalike Prospecting
- Warm audiences, brought back to buy.
Product Feed to Performance Max
- Every product, working across Search, YouTube & Display.
FAQ
Common questions
Everything you need to know before we start working together.
How long does a typical project take?
It depends on complexity. A single workflow can be live in a few weeks. Multi-system projects with AI components typically take longer. We’ll give you a realistic timeline after our discovery call-no surprises.
What access do you need to our systems?
It depends on the project – typically your website hosting/CMS, ad accounts, and (if relevant) your CRM or accounting platform. We’ll only ever ask for what’s needed to do the work, and talk you through it before requesting anything.
Who owns the website, campaigns, and systems you build?
You do. Everything we build – your website, ad accounts, CRM setup, and content – belongs to your business, not to ChillyChoo.
What happens if something breaks after launch?
Our care plans keep your website, CRM, and integrations secure, fast, and up to date. If something breaks, we’re the first call – not a mystery to solve on your own.
How do you handle data security?
We follow best practice around access control, secure hosting, and data handling, and we’re upfront about what data flows where and why – no black boxes.
Can you work with our existing tools and vendors?
In most cases, yes. We integrate with platforms like WooCommerce, Sage, Xero, and Stock2Shop rather than forcing you onto a new stack, and we’ll flag early if something genuinely won’t work well together..
Do you offer ongoing maintenance?
Yes – through our care plans, which cover updates, monitoring, and optimization so your website and systems keep performing after launch, not just on day one.
What if we're not sure what's holding us back?
That’s exactly what the discovery call and audit are for. We assess your website, marketing, and systems, benchmark them against real industry standards, and help you prioritize what will move the needle first.