The Challenge
Where automotive teams get stuck
Specialist workshops and manufacturers often rely on reputation and word of mouth alone – with no website built to capture urgent, local repair searches, and no structured way to turn dealer or retail enquiries into tracked, followed-up leads.
We replace outdated sites and informal sales tracking with a system built for how vehicle owners and dealers actually search and buy – website, SEO, and CRM working together, not in silos.”
Our Deliverables
What we help with
Website & SEO
A rebuilt, service-first website with local SEO built around urgent, vehicle-specific searches – so customers find you before a competitor.
- Service-specific page architecture
- Local & vehicle-intent SEO
CRM & Pipelines
Structured retail and wholesale/dealer pipelines, rolled out to your sales team – so every lead has a home.
- CRM setup & pipeline structure
- Sales team rollout & training
Marketing & Demand
Paid search and social campaigns that capture high-intent repair and fitment searches, feeding straight into your CRM.
- Paid search & paid socials
- Lead capture & routing
Automotive examples
See what's possible
Real systems we’ve built for automotive workshops and manufacturers like yours
Vehicle-Specific Repair Search
- Found first, when it's urgent.
Retail & Dealer Pipeline Tracking
- Every lead, tracked to close.
Paid Search for Fitment & Repairs
- Every click, tied to a booked job.
Typical outcomes
The Impact of Automotive & 4x4
Real results, from real automotive engagements – not just promises.
win rate
across pipelines
Achieved through structured retail and wholesale CRM pipelines.
stronger
local visibility
Found first for urgent, vehicle-specific repair searches..
“Workshops and manufacturers that combine local SEO with structured CRM consistently convert more of their retail and dealer enquiries.”
ChillyChoo, How We Work
- Service-First Website & Local SEO
Restructured around clear service categories, built to rank for urgent, vehicle-specific local searches.
- CRM & Pipeline Structure
Retail and wholesale/dealer pipelines, rolled out to the sales team – so every lead has a home.
- Paid Search & Social for Lead Capture
High-intent repair and fitment searches captured and routed straight into the CRM.
- Sales Team Rollout & Training
Full CRM rollout with team training, so adoption sticks instead of reverting to spreadsheets.
- FAQ-Driven Content
Real customer questions answered directly on service pages, building trust before the call.
- Dealer & Retail Pipeline Visibility
Separate, trackable pipelines for retail and wholesale – clear visibility into deal health across both channels.