What's included
More revenue per recipient
from automated vs. one-off emails
What's included
The problem with
one-off email blasts
Most businesses send emails only when someone remembers to – a promo here, a newsletter there – with no journey for what happens after someone buys, abandons a cart, or goes quiet.
We treat email as an always-on revenue channel, not an occasional blast. Every journey is built around real customer behaviour – welcome series, cart recovery, post-purchase, and win-back – so the right message reaches the right person automatically.
Deliverables
What's included
Strategy
Understanding your customer journey before we build anything.
- Customer lifecycle mapping
- Success metrics defined upfront
- Platform & data review
Build
Setting up your journeys properly, from day one.
- Welcome, cart recovery & win-back flows
- Segmentation & personalization rules
- Tracking tied to revenue
Launch
Go-live, fully managed by us..
- Final QA across devices & clients
- Go-live monitoring
- Early performance review
Support
Ongoing refinement, not set-and-forget.
- Regular performance review
- New flows added as you grow
- Subject line & content testing
How we work
A process built for results
Full transparency at every step – the data, the benchmarks, and the plan, always. Here’s how we take you from audit to impact.
Discovery & Goals
A short call to understand your systems, your goals, and where you want to grow.
Deep Dive & Audit
We audit your current email activity and customer journey against real industry benchmarks – so you know exactly where the gaps are.
Prioritize & Plan
We use weighted scoring to zero in on what matters most, then walk you through our findings and co-create a plan that fits your budget and timeline – no cookie-cutter strategies.
Execute & Optimize
We deliver end-to-end across every service you need, then keep optimizing – monitoring results, running experiments, and tuning performance so your systems stay fast, secure, and up to date.
Automated Email Examples
See what's possible
Real journeys we’ve built for businesses like yours
Multi-Touch Abandoned Cart Flow
- Lost sales, brought back automatically.
New Customer Onboarding
- A strong first impression, every time.
Re-Engagement Campaigns
- Lapsed customers, brought back to buy.
FAQ
Common questions
Everything you need to know before we start working together.
How long does a typical project take?
It depends on complexity. A single workflow can be live in a few weeks. Multi-system projects with AI components typically take longer. We’ll give you a realistic timeline after our discovery call-no surprises.
What access do you need to our systems?
It depends on the project – typically your website hosting/CMS, ad accounts, and (if relevant) your CRM or accounting platform. We’ll only ever ask for what’s needed to do the work, and talk you through it before requesting anything.
Who owns the website, campaigns, and systems you build?
You do. Everything we build – your website, ad accounts, CRM setup, and content – belongs to your business, not to ChillyChoo.
What happens if something breaks after launch?
Our care plans keep your website, CRM, and integrations secure, fast, and up to date. If something breaks, we’re the first call – not a mystery to solve on your own.
How do you handle data security?
We follow best practice around access control, secure hosting, and data handling, and we’re upfront about what data flows where and why – no black boxes.
Can you work with our existing tools and vendors?
In most cases, yes. We integrate with platforms like WooCommerce, Sage, Xero, and Stock2Shop rather than forcing you onto a new stack, and we’ll flag early if something genuinely won’t work well together..
Do you offer ongoing maintenance?
Yes – through our care plans, which cover updates, monitoring, and optimization so your website and systems keep performing after launch, not just on day one.
What if we're not sure what's holding us back?
That’s exactly what the discovery call and audit are for. We assess your website, marketing, and systems, benchmark them against real industry standards, and help you prioritize what will move the needle first.