Industries

Events & Ticketing

Ticket sales, exhibitor leads, and event marketing - built to sell out, not just look good.

The Challenge

Where event organisers get stuck

Large consumer expos and events juggle two audiences at once –  visitors who need to discover, book tickets, and plan their visit, and exhibitors or sponsors who need a structured sales pipeline from first enquiry through to signed stand contract. Most event websites handle neither well: ticketing feels like an afterthought bolted onto a generic site, and exhibitor sales get tracked in spreadsheets and email threads with no visibility into pipeline health.

We build events a system that handles both sides properly – a ticketing-ready website for visitors, and a structured CRM for exhibitor and sponsor sales – so nothing falls through the cracks on either side of the business.

No real ticketing flow — just a "contact us" page for a consumer event
Exhibitor and sponsor leads tracked informally, with no visibility into pipeline health
No clear path from interest to purchase for either visitors or exhibitors
Marketing that doesn't build momentum toward a fixed event date
No way to measure what's actually driving ticket sales or exhibitor sign-ups

Our Deliverables

What we help with

Visitors
Ticketing & Event Site

A conversion-focused event website with real ticketing – family packages, pricing tiers, and a clear path from discovery to purchase.

  • Ticketing-ready website design
  • Family & tiered pricing structures
Exhibitors
CRM & Sales Pipelines

A structured pipeline for exhibitor and sponsor sales – from first enquiry to signed contract – so nothing is tracked in someone’s inbox.

  • Exhibitor & sponsor CRM setup
  • Pipeline visibility & sales rollout
Growth
Marketing & Momentum

Paid campaigns and email sequences built around a fixed date – building urgency as the event approaches, not just a one-off push.

  • Paid search & social, timed to the event
  • Countdown & reminder email sequences

Events examples

See what's possible

Real systems we’ve built for event organizers like yours

Visitors
Web
Ticketing & Family Package Sales
INPUTS
Event Dates & Pricing Tiers
AUTO
Display
Select
Purchase
RESULT
  • Tickets sold, no manual back-and-forth.
Exhibitors
CRM
Sponsor & Exhibitor Pipeline
INPUTS
Enquiry / Stand Application
AUTO
Capture
Route
Track
RESULT
  • Every exhibitor lead, tracked to signed contract.
Growth
email
Countdown & Reminder Campaigns
INPUTS
Ticket Holder / Past Visitor
AUTO
Segment
Remind
Convert
RESULT
  • Momentum building right up to event day.

Typical outcomes

The Impact for Events & Ticketing

Real deliverables, built around how consumer events actually sell tickets and stands..

~50%

Every exhibitor lead

tracked to close

Structured pipelines replacing spreadsheets and inbox tracking.

~70%

A clear path

from discovery to purchase

For both ticket buyers and exhibiting brands.

“Events that give both visitors and exhibitors a clear, structured path to purchase consistently outperform those relying on manual enquiries and word of mouth.”

ChillyChoo, How We Work

  • Ticketing-Ready Website

Family packages, tiered pricing, and a real purchase flow – not just an information page.

  • Exhibitor & Sponsor CRM

Structured pipelines for stand sales and sponsorship packages, rolled out to the sales team.

  • Countdown Email Campaigns

Automated reminders and urgency-building sequences timed to the event date.

  • Paid Search & Social, Timed to the Event

Campaigns that build toward a fixed date, not just run indefinitely.

  • Event Day Content & Programme Pages

Clear, structured pages for schedules, stages, and precincts – built to keep visitors engaged before and during the event.

  • Full-Funnel Analytics

Ticket sales, exhibitor sign-ups, and campaign performance – all visible in one place.

Connect with an Expert

Let’s review your systems

Let’s map your website, stock, ticketing, bookings and marketing setup, and identify where the biggest wins are for your business.

Book a discovery call