What This Guide Covers
A step-by-step approach to briefing and launching a paid marketing campaign – so budget goes toward what’s likely to work, not guesswork
Step 1: Get Clear on the Goal
Sales, leads, bookings, or awareness – each goal needs a different campaign structure, different platforms, and different success metrics. Vague goals lead to vague results.
Step 2: Know Your Numbers Before You Start
What’s your average order value or deal size? What can you afford to spend to acquire a customer? Without these numbers, it’s impossible to judge whether a campaign is actually working.
Step 3: Make Sure Tracking Is Set Up First
Conversion tracking, GA4, and pixel setup should happen before a campaign launches – not after. Without it, you can’t calculate ROAS or know what’s actually driving results.
Step 4: Start With a Test Budget
Rather than committing a full monthly budget to an untested campaign, start smaller, learn what’s working, and scale up only once you have real data.
Step 5: Review on a Set Schedule
Weekly reviews in the early stages catch problems (or opportunities) fast. A “set and forget” campaign is one of the most common ways ad spend gets wasted.
What to Expect Next
Every ChillyChoo marketing engagement starts with proper tracking setup and a test-and-scale approach – because we’ve seen how much spend gets wasted when this step gets skipped. Book a Discovery Call to talk through your goals and get a realistic plan before you commit budget.